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Einar's articles from the NWCA Newsletter.

Important Note: These articles are history, dude, and all references to upcoming meetings and contact addresses and phone numbers and other things that change with time should be ignored. I decided to leave them in for readability.

Mr. Einar's Neighborhood - March 1995

This is not an article about art. Thatís for endless conversations. I want to focus on entertainment.

Those of you who are not on the listserv missed a discussion about the possibility of a "Cyberclub" in Seattle where fans/patrons/interested parties could come on a regular basis and enjoy a wide variety of electronic entertainment, something fresh and set apart from the usual fare. I thought I would put out some further thoughts on the matter to encourage such a venueís birth.

Last night I attended a performance by Rob Angus and Jeff Greinke at a new club in Fremont called Black Citron. They did two separate sets. The first at about 8:00 was ambient, and then the second, around 10:00, was dance oriented with a fresh twist on standard dance music. They blended hip rhythm samples and loops with growls, squeaks and some very wild almost analog sounding synth leads. It was ear candy. A fine variety.

While listening to the music I enjoyed the projections of our own Steve Hawks, who was teamed up with Cully Ewing who projected "analog" patterns using overheads onto the same screen as Steveís video projector. Together, the projections created the illusion of a liquid wall. I was fascinated.

It amazes me that Rob and Jeff are doing shows in a warehouse space on a Wednesday night to 30 people. The quality of the entertainment is so much higher and more interesting than the standard fare around town. And Jeff has eight albums / CDs out after all these years of recording. Two are out of print, but six are still available, CHANGING SKIES, IN ANOTHER PLACE, LOST TERRAIN, BIG WEATHER, TIMBRAL PLAINS, and CROSSING NGOLI (recorded with Rob). Rob just released his first solo CD on a Swedish label. And still, just a few people gather for a performance. This show was a prime example of what kind of entertainment could be happening in a local "Cyberclub".

I talked with Jeff and a few others after the show, and I think we agreed that most of the public (potential customers) just donít know about this kind of performance or this kind of music. We talked a little about the effect that Grunge had on Seattle. While it was nice that Seattle received the international spotlight due to some very good bands, it constricted the few clubs that were booking "alternative" acts (whatever that means anymore) because in order to make the bucks to stay alive they were forced to feed the public more Grunge.

Itís time for a change.

If youíve been following the local industrial scene, youíve noticed some rapid upward movement by some local bands. I would like to put in a plug for the NEC (Northwest Elektro-Industrial Coalition) and a big High- Five to Kill Switch ...Klick. I have been listening to a copy of their soon to be released CD on Cleopatra Records and I am excited for them. Devin has been pounding on doors and hounding people for years to get Industrial gigs in the "Grunge" capital of the world, and his efforts are now paying off. Several of the local Elektro-Industrial acts have signed recording contracts, and with any luck a new wave of excitement will wash over the general public when they hear the new music.

Whether Elektro-Industrial like KSK, or Ambient like Greinke and Angus, these acts share the medium of electronic music. Iíve noticed a common element at most electronic music performances: Projections. Tie the two together-computer music and computer projections- and you have something like "cyber" entertainment.

My point is: Itís time. Itís here. Itís BEEN here. Iíve suggested in this newsletter before that this town must be loaded with folks sitting in their bedrooms and basements making wonderful music or animations or designing some other forms of entertainment that a guy like me canít quite imagine. To you folks: get ready! Itís time to hit the stage. Julius and I will be launching Bubblevision in April. (More on that next month.)

Most importantly, especially regarding new genres of entertainment, anything goes. We can all inspire each other with our creations and our views and experiences.

Of course, in order for any scene to perpetuate itself, itís going to require a lot of product. And a lot of patrons. I think we have both in our own backyard. There are many hi-tech companies around which means there are many hi-tech consumers working in the region. I believe Entros stands as a monument to the fact that some people will pay higher prices for something new and exciting. Customers for Rob & Jeffís kind of work (and for all of our own works) are walking around with us every day. And remember the growing Elektro-Industrial scene.

We need to continue spreading the word that this "Cyber" stuff is here, itís alive and fresh, and itís very entertaining.

See ya,
Einar

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Einar Ask / einar@einar.com